Your Homepage Is Not a Landing Page
Sending every campaign to your homepage makes the visitor start their research again. Here is what a campaign destination needs, and how to test…
Topic
Paid Ads
Practical guidance on paid media, lead handling and conversion tracking, written for business owners who want advertising to produce revenue, not just enquiries.
Cheap Leads Can Cost More Than Expensive Ones
Your cost per lead drops and the dashboard turns green, yet sales do not improve. Here is what cost per lead hides, and what to measure instead.
You Paid for the Lead. Then Lost It.
The campaign worked. The lead handoff did not. See where paid leads go missing between the form and your sales team, and how to test the whole route…
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